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Content Creation for @madebygoogle by Authentic Asheville

Erin McGrady and Caroline Whatley of Authentic Asheville are content creators, writers, and photographers. We are openly gay and often write about our experiences as an interracial, queer couple. Asheville, North Carolina is our home base but we often travel in our small camper van for work where we share about our adventures with beautiful photographs and compelling words.

  • Google Pixel
  • Made by Google
  • Visit NC
  • Stio
  • Eagles Nest Outfitters
  • Explore Asheville
  • Huffington Post
  • AFAR
  • Squarespace
  • Runners World
  • REI
  • Polaroid
  • Men’s Journal
  • Matador Network
  • Sawyer Products
  • Lifeproof
  • The Wedge Brewing Co.
  • HippoPops
  • Wicked Weed Brewing
  • Explore Brevard
  • Condé Nast Traveler
  • Redfin
  • Tiny Atlas Quarterly
  • The Outbound Collective
  • Westin Hotels
  • Otterbox
  • Nathan Hydration
  • Forsake
  • Local Adventurer
  • Nation’s Vacation (Aramark)
  • Snow Peak
  • TOPO Designs
  • dapperQ
  • Hoka One One
  • Kuju Coffee
  • Hole Doughnuts
  • Well Told
  • Visit Florida
  • Visit Tybee
  • Uproxx

Social Media





Our Creative Community Involvement

Guest Lecturer w/ the Photography Department at the Columbus College of Art and Design (CCAD) (2021)
REI Photography Class: How to Take Better Outdoor Photos on Your Phone (2019)
Guest Speaker at Tech Talent South in Asheville (2018)
Guest Speaker at PhotoCon Lite: Be Connected (2018)
REI Photography Class: Basic to Better: How to Improve Your Adventure Photos (2017)
Hosts and Founders of the Asheville Instameet (2016, 2017, 2018)

The Authentic Asheville Community

Our followers and readers are outdoor adventurers, many of whom are interested in van life and travel in Asheville and beyond. They enjoy exploring national parks, running, photography, hiking, eating in new restaurants, and trying new craft beers.


UK: .2%


18-24: 4.1%
25-34: 33.5%
35+: 62.3%

Condé Nast Traveler – Women Who Travel Podcast

Erin McGrady was featured on Condé Nast’s Women Who Travel Podcast in their May 13, 2021, episode titled What It Actually Takes to Become a Van Lifer. She talks about some of the joys, learning experiences, and pitfalls of living a life on the road.

Outside Magazine

Everything You Need To Know About Staying Fresh on the Road

Published Work:

In the fall of 2020, Erin applied and was the recipient of one of the inaugural writers residencies with The Outbound Collective. She created content that was shared on their website, app, and social media channels to support the #EveryoneOutside effort. Her stories included coverage in Asheville, North Carolina as well as other destinations. Check out her articles below:

Men’s Journal

We write and photograph for the online magazine, ASN, which is the gateway to adventure sports and outdoor lifestyles. In December of 2019, ASN merged with Men’s Journal. We contribute articles to the travel and lifestyle, running, fitness, and health, and food and drink sections.

Travel & Lifestyle

Running, Fitness, and Health

Food and Drink

Van Life

Gear Junkie

GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world.

Outside Business Journal

The most trusted source of news in the outdoor industry.

snow peak

Snow Peak has made Japanese-designed, lifetime-guaranteed outdoor products since 1958. Their mission is to create restorative experiences in nature through legacy-grade gear and apparel.

ROVA Magazine

The magazine for epic road trips. We’ve written articles and shot photographs that feature stories from our time on the road.

  • “Loving a Vintage Vehicle and Letting it Go” Adventure Issue #22 | December/January 2021
  • “On the Side of the Road” Adventure Issue #21 | October/November 2020
  • “Discovering Delmarva” | Adventure Issue #12 | April/May 2019
  • “Ale on Wheels” Adventure Issue #13 | June / July 2019

Columbia Sportswear:

USA Today:




This is the most widely read style and empowerment website specifically for masculine presenting women and trans-identified individuals.

Local Adventurer

A travel lifestyle blog and one of the Top 5 Travel Blogs in the US and world.

Asheville Trails + Trailful

We test gear and write for one of the top online magazine that highlights western North Carolina’s best hiking, running and backpacking trails.

Huff Post

Asheville Date Night


WNC Woman

Afar Media

Kuju Coffee

And Seen On…


Huff Post:


Unico Journal:

WNC Magazine:


Strangers Abroad Podcast:

Interested in working with us, drop us a line, we’d love to hear from you!

Please contact us for more information.

Erin McGrady and Caroline Whatley holding hands in Asheville, NC's River Arts District.
Erin McGrady and Caroline Whatley of Authentic Asheville

To learn more about us visit our About page or send us a message at and let’s get the conversation started!

Disclosure Statement:

This is a for-profit blog. All of the opinions are our own but we sometimes work with brands and businesses in exchange for a review. We also sometimes share content that contains occasional affiliate links where we receive a small commission on sales of the products that are linked at no additional cost to you. This helps us keep the content coming and keep the site running.

Thank you for supporting Authentic Asheville and the brands and businesses that make this blog possible!

We’re Erin McGrady and Caroline Whatley and we are are professional travel writers, photographers and the authors of Authentic Asheville.

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