Erin McGrady and Caroline Whatley or Authentic Asheville are content creators, freelance writers, photographers and writers. Scroll down to see a list of the brands we have worked with and/or been featured on.
- Google Pixel
- Made by Google
- Explore Asheville
- Huffington Post
- AFAR
- Squarespace
- Runners World
- REI
- Polaroid
- Men’s Journal
- Matador Network
- Blackrapid
- Tiny Atlas Quarterly
- Westin Hotels
- Visit Arizona
- Nathan Hydration
- Forsake
- Local Adventurer
- Nation’s Vacation (Aramark)
- Snow Peak
- TOPO Designs
- dapperQ
The Authentic Asheville Community
Our followers and readers are outdoor adventurers, many of whom are interested in van life and travel in Asheville and beyond. They enjoy running, photography, hiking, eating in new restaurants and trying new craft beers.
Demographics
Gender: Female (67%) | Male (33%)
Age: 25-34 (40%) | 35-44 (20%) | 45-54 (14%)
Location: United States (79%) | Canada (5%) | UK (3%) | Australia + Europe (13%)
Social Media
Instagram: @e.mcgrady (25K followers) | @authenticasheville (5.6K followers | @carolineperdue (1.2K followers)
Twitter: @authenticavl (1.1K followers)
Facebook: @AuthenticAVL (2.3K followers)
We are contributors for the following:
Men’s Journal, formerly Adventure Sports Network
We write and photograph for the online magazine, ASN, which is the gateway to adventure sports and outdoor lifestyles. In December of 2019, ASN merged with Men’s Journal.
Travel & Lifestyle
- Up Your Grill Game With Skewers: Tips and Tricks for Boosting Your Backyard Barbecue
- Gear and Tips to Master the Art of the Campfire
- 5 Ways to Save Money on Travel
- The Best National Parks for On-Water Adventures
- Your Getaway Guide to the Best of the Outer Banks
- Why Everglades National Park Deserves Your Attention
- Gridding: How a Relatively Unknown Sport is Pushing Hikers to New Extremes
- 10 Reasons Why Nova Scotia Should Be Your Next Adventure Destination
- A Vancouver Island Travel Guide: Surfing, Craft Beer, Caves and Epic Hiking
- From Florida to Delaware: 14 Excellent Stops on an East Coast Road Trip
- 5 Great Low Country Bike Rides (and Post Ride Pit Stops) in Charleston, SC
- Weekends Washington, DC: Adventure Awaits in the Nation’s Capital
- A Guide to Urban Adventures in Baltimore
- Weekends Asheville: Climbing, Biking, Waterfalls and Breweries … All in One Place
- Southwest Road Trip Planner: The Best Campgrounds, National Parks and Hidden Gems
- The Ultimate California Road Trip Planner
- Plan Your Pacific Northwest Road Trip: The Best Trails, Beaches and National Parks
- Dispatches: An East-to-West Road Trip Through Some of Our Nation’s Most Iconic Public Lands
- Dispatches: Andros Island – Ecotourism and the Preservation of This Beautiful, Remote Archipelago
Running, Fitness and health
- 5 Apps to Help You Stay Sane During the Coronavirus
- How to Maximize Your Trail Running Fitness
- How to Ace Your First Climbing Gym Experience
- The Best Gear For Running in the Dark
- Six Tips (Plus One App) To Help You Stick To Your New Year’s Fitness Resolutions
- Beer Runs Asheville
- Is Denver the Best City in the Country for Runners?
- Why North Cascades National Park is the Perfect Place for Beginner Trail Runners
- 5 Spectacular Trail Runs in Banff National Park
- 5 of the Most Amazing Trail Runs in Jasper National Park
- 5 Great Trail Runs in Theodore Roosevelt National Park
- 5 Great Runs in Atlanta (and Some of the Best Post-Run Pit Stops)
- 5 Epic Runs in Smoky Mountains National Park
- The 4 Best Urban Runs for Exploring Baltimore
- 5 Unique Urban Runs in the Nations Capital
- 5 Gritty Trail Runs in Saguaro National Park
- 5 Runs to Conquer in Big Bend National Park
- 5 of the Most Scenic Trail Runs in Yosemite National Park
- 5 Runs to Try in Death Valley National Park
- 5 Epic Runs in Crater Lake National Park
- 5 Incredible Trail Runs in Mount Rainier National Park
- 6 Ways to Unplug On Your Next Run
- Tips and Tricks for Staying Fit on the Road
- 6 Tips for Buying Used Outdoor Gear
Food and Drink
- How to Make Beer ‘n’ Bacon Bread
- 3 Delicious Healthy Comfort Food Recipes (That Also Make Great Leftovers)
- How to Make the Best Damn Bacon on Earth
- How to Enjoy Skiing’s Favorite Snack: ‘Pocket Bacon’
- A Starter’s Guide to Sour Beers
- 3 Healthy Holiday Recipes to Make on the Go
- Minimal Ingredient One Pot Recipes to Fuel Your Next Adventure
- 3 Delicious Fall-Inspired Cocktail Recipes
- Taste Test: We Tried 11 Sports Drink Mixes, Tabs and Caps at REI
- Good For More Than Just Drinking: 3 Ways to Cook With Beer
- 3 Cocktail Recipes Perfect for the Fourth of July
- 3 Camp Cocktail Recipes That Are Perfect For Summer
- Creative and Easy Breakfast Recipes to Keep You Fueled on the Road
- Recipes for Cooking on the Road
Van Life
- How to Get a Good Night’s Sleep in a Van
- Want to Build Out Your Van in 1 Hour? Try a Conversion Kit
- 10 of the Best Places to Park Your RV
MSN.com
- Plan Your Pacific Northwest Road Trip: The Best Trails, Beaches and National Parks
- A Guide to Urban Adventures in Baltimore
ROVA Magazine
The magazine for epic road trips.
- “Discovering Delmarva” | Adventure Issue #12 | April/May 2019
- “Ale on Wheels” Adventure Issue #13 | June / July 2019
dapperQ
This is the most widely read style and empowerment website specifically for masculine presenting women and trans-identified individuals.
- TravelQ: Baltimore
- TravelQ: Best LGBTQ-Friendly Places to Visit in Asheville
- TravelQ: 48 Hours in Pittsburgh + Pittsburgh PRIDE
- TravelQ: Savannah
- TravelQ: St. Augustine
- The Florida Keys
- 7 Hottest Foodie Spots to Take a Date
- 48 Hours in Durham, North Carolina
- 24 Hours in Cleveland, Ohio
- 48 Hours in Amarillo, Texas
- 48 Hours in Phoenix, Arizona
- Road Trip in the Pacific Northwest, Part I: Oregon!
- Road Trip in the Pacific Northwest, Part II: Washington!
- 48 Hours in Flagstaff, Arizona
Local Adventurer
A travel lifestyle blog and one of the Top 5 Travel Blogs in the US and world.
- Ultimate Asheville Bucket List (101 Things to Do in Asheville)
- 49 Best Places to Eat in Asheville
- Ultimate Beijing Bucket List (101 Things to Do in Beijing)
- Ultimate New Orleans Bucket List (101 Things to Do in New Orleans)
- 49 Best Places to Eat in Austin
- Ultimate Charleston Bucket List (101 Things to Do in Charleston)
- 49 Best Places to Eat in New Orleans
- 25 Free Things to Do in New Orleans
- 49 Best Places to Eat in Charleston
- 17 Free Things to Do in Austin
- Ultimate DC Bucket List (101 Things to do in Washington, DC)
- Asheville’s Best Instagram Spots
- 15 Best Hikes Near Asheville
- 11 Unique Things to Do in Beijing
- 9 Unique Things to Do in Urban National Parks
- 25 Free Things to Do in Asheville
- DIY Camera Strap with a Climbing Rope Tutorial
- Where to See Cherry Blossoms in the US
- 15 Amazing Places to See Cherry Blossoms in the World
- The Best Places to Stay in Asheville
- 25 Free Things to Do in Philadelphia
- The Hardest Hiking Permits to Get in the US
Asheville Trails + Trailful
We test gear and write for one of the top online magazine that highlights western North Carolina’s best hiking, running and backpacking trails.
- Hoka One One Challenger ATR 3 Trail Running Shoe Review
- Hoka One One Clifton 3 Running Shoe Review
- LOWA Phoenix Mesh Lo Hiking Boot Review
- Coolcore Cooling Running Shorts and Shirt
- Patagonia Provisions Backpacking and Camping Meals
- Patagonia Women’s Barely Baggy Shorts
- Garmin Forerunner 235 Running GPS Watch
- Patagonia Women’s Nano Puff Jacket
- RV Camping Gear List
- Trail Running Gear List
Huff Post
- VW on the Parkway – Instagram Takeover – Asheville 1
- Hole Doughnuts – Instagram Takeover – Asheville 2
- River Arts District – Instagram Takeover – Asheville 3
Asheville Date Night
FitWild
WNC Woman
Afar Media
Kuju Coffee
And Seen On…
Huff Post:
Hipcamp:
Asheville Date Night:
- Couples of Asheville: Erin & Caroline
- 25 Asheville Instagrammers to Color Your Insta-Feed
- Free and Fun Things to Do in Asheville
Bon Appetit: Where food and culture meet.
National Geographic: A world leader in geography, cartography and exploration.
Carolina Epicurean: Seasonal food, regional focus.
TOWN Carolina: Art / Culture / People / Style
Columbia Sportswear:
USA Today:
Unico Journal:
Squarespace:
WNC Magazine:
Interested in working with us, drop us a line, we’d love to hear from you!
Please contact us for more information.
To learn more about us visit our About page or send us a message at hello@authenticasheville.com and let’s get the conversation started!
Disclosure Statement:
This is a for-profit blog. All of the opinions are our own but we sometimes work with brands and businesses in exchange for a review. We also sometimes share content that contains occasional affiliate links where we receive a small commission on sales of the products that are linked at no additional cost to you. This helps us keep the content coming and keep the site running.
Thank you for supporting Authentic Asheville and the brands and businesses that make this blog possible!
We’re Erin McGrady and Caroline Whatley and we are are professional travel writers, photographers and the authors of Authentic Asheville.
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