Erin McGrady and Caroline Whatley of Authentic Asheville are content creators, freelance writers, photographers, and writers. Scroll down to see a list of the brands we have worked with and/or been featured on.

  • Google Pixel
  • Made by Google
  • Explore Asheville
  • Huffington Post
  • AFAR
  • Squarespace
  • Runners World
  • REI
  • Polaroid
  • Men’s Journal
  • Matador Network
  • Eddie Bauer
  • Sawyer Products
  • Lifeproof
  • The Wedge Brewing Co.
  • HippoPops
  • Wicked Weed Brewing
  • Explore Brevard
  • Redfin
  • Tiny Atlas Quarterly
  • Westin Hotels
  • Otterbox
  • Nathan Hydration
  • Forsake
  • Local Adventurer
  • Nation’s Vacation (Aramark)
  • Snow Peak
  • TOPO Designs
  • dapperQ
  • The Outbound Collective
  • Hoka One One
  • Kuju Coffee
  • Hole Doughnuts
  • Well Told
  • Visit Florida
  • Visit Tybee

The Authentic Asheville Community

Our followers and readers are outdoor adventurers, many of whom are interested in van life and travel in Asheville and beyond. They enjoy running, photography, hiking, eating in new restaurants, and trying new craft beers.

Social Media

Instagram: @e.mcgrady (24K followers) | @authenticasheville (7.3K followers | @carolineperdue (1.4K followers)
Twitter: @authenticavl (1.1K followers)
Facebook: @AuthenticAVL (2.3K followers)

We are contributors to the following:

The Outbound Collective

In the fall of 2020, Erin applied and was the recipient of one of the inaugural writers residencies with The Outbound Collective. She created content that was shared on their website, app, and social media channels to support the #EveryoneOutside effort.

Men’s Journal

We write and photograph for the online magazine, ASN, which is the gateway to adventure sports and outdoor lifestyles. In December of 2019, ASN merged with Men’s Journal.

Travel & Lifestyle

Running, Fitness, and health

Food and Drink

Van Life

Columbia Sportswear:

USA Today:

ROVA Magazine

The magazine for epic road trips.

  • “Discovering Delmarva” | Adventure Issue #12 | April/May 2019
  • “Ale on Wheels” Adventure Issue #13 | June / July 2019



This is the most widely read style and empowerment website specifically for masculine presenting women and trans-identified individuals.

Local Adventurer

A travel lifestyle blog and one of the Top 5 Travel Blogs in the US and world.

Asheville Trails + Trailful

We test gear and write for one of the top online magazine that highlights western North Carolina’s best hiking, running and backpacking trails.

Huff Post

Asheville Date Night


WNC Woman

Afar Media

Kuju Coffee

And Seen On…

Huff Post:


Bon Appetit: Where food and culture meet.

National Geographic: A world leader in geography, cartography and exploration.

Carolina Epicurean: Seasonal food, regional focus.

TOWN Carolina: Art / Culture / People / Style

Unico Journal:


WNC Magazine:

Interested in working with us, drop us a line, we’d love to hear from you!

Please contact us for more information.

Erin McGrady and Caroline Whatley holding hands in Asheville, NC's River Arts District.
Erin McGrady and Caroline Whatley of Authentic Asheville

To learn more about us visit our About page or send us a message at and let’s get the conversation started!

Disclosure Statement:

This is a for-profit blog. All of the opinions are our own but we sometimes work with brands and businesses in exchange for a review. We also sometimes share content that contains occasional affiliate links where we receive a small commission on sales of the products that are linked at no additional cost to you. This helps us keep the content coming and keep the site running.

Thank you for supporting Authentic Asheville and the brands and businesses that make this blog possible!

We’re Erin McGrady and Caroline Whatley and we are are professional travel writers, photographers and the authors of Authentic Asheville.

Connect: Instagram | Facebook | Twitter | Pinterest


5 thoughts on “Media Kit

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.